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Fasten your seatbelts, the ride to the future is going to be a bumpy one. The way we live is set to change and is next is going to be a survivor, Wendy McGuinness needs a ‘National Strategy’ to optimise our future, to align our industry, to reinforce our national brand and to be an example of what is possible. 


Wendy McGuinness is the Chief Executive and Editor of Sustainable Future, a non-partisan, not-for-profit research organization specialising in issues affecting New Zealand. The group, made up of post-graduate students, academics and professionals, work together to produce discussion papers to inform, support and inspire other New Zealanders on sustainability issues. Ultimately the research will form the basis of Project 2058, a scenario-based analysis of where New Zealand will be socially, economically and environmentally in 50 years’ time.


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