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The theme of 7×7 in 2008 is the economic transformation of New Zealand. Brian Sweeney shares five foundations from Toyota which the company used to permanently grow its market share in the face of the last three economic downturns. He also applies the FREDA model (Focus, Reinvention, Execution, Distribution, Accountability) to New Zealand as a nation to provide a framework for a growing global future.

To introduce the 2008 series: Brian Sweeney, who with Jan Bieringa created 7×7 in Wellington in 2000. He is Director of SweeneyVesty, a Wellington international communications consultancy he founded in 1987 with Jane Vesty. He produces www.nzedge.com with Kevin Roberts about New Zealand’s global life. A photographer, his exhibition Paradise Road was recently shown in NYC.

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